Ahead of the holiday season, many companies ramp up their marketing efforts, and Xbox and PlayStation are no different. Microsoft purchased ad space on the Las Vegas Sphere to promote the Xbox brand and Sony paid to promote the recent launch of Spider-Man 2. The companies may have paid top dollar for their promos.

The Sphere was taken over by a massive Xbox advertisement. The multimedia display shows the iconic green Xbox logo and then transitions into clips of Starfield, Hellblade II, Forza, and Cyberpunk 2077. The sequence ends with a sizzle of the three main Xbox consoles–the Xbox Series X, the 512GB Xbox Series S, and the 1TB Xbox Series S.

The PlayStation ad, meanwhile, promoted the launch of Spider-Man 2 from Insomniac Games. But ads look absolutely stunning, and you can see them below.